Competitive Intelligence Research and Analysis

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In a dynamic business climate, it can be difficult for business executives and managers to keep up with the constantly changing conditions involving multiple markets and competitors. Research Optimus provides an effective way to keep a watchful eye on everything of importance with a comprehensive set of services regarding competitive intelligence research and analysis.

Due to technological progress, markets often converge — this can increase competition in unexpected ways. Research Optimus can help you keep up-to-date with trend analysis and detailed profiles of new competitors.

Competitive intelligence research and analysis involves confidential and sensitive details. To address potential concerns, it is advisable that businesses work with experienced and trusted providers such as Research Optimus. Additional precautions include choosing a competitive intelligence research partner that strictly follows compliance guidelines and guards your company information with a comprehensive non-disclosure agreement (NDA) — ROP does both.

In recessionary environments, competitive pressures frequently increase. To help you respond to both expected and unexpected competitive tensions, Research Optimus provides an extensive collection of specialized services that can help you anticipate and respond to your competitors in a timely fashion — details are provided in the next paragraph.

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Research Optimus — Competitive Intelligence Research and Analysis Services

Because effective action regarding actual and potential competitors covers a lot of territory, ROP offers a diversified mix of advanced services to address any of the varying needs you might have:

Competitor Profiling

ROP helps you to get to know your competitors in detail by preparing quantitative rankings, threat analysis such as SWOT and analytic models based on a BCG (growth-share) matrix. This process deserves special attention, and we include a management overview and detailed company profiles.

Financial Analysis

Research Optimus appraises the financial strength of competitors. We look at capital structure analysis, debt and liquidity ratios and cash flow based upon income statements and balance sheets.

Market Analysis

Research Optimus evaluates markets and industries by competition analysis, Porter's Five Forces and PEST analysis. We provide macroeconomic factors and growth perspectives that define the extent of market opportunities.

Competitive Benchmarking

ROP assesses competitors by benchmarks defining performance, technology and other parameters. Our team compares products and services as well as corporate procedures.

Competitive Technical Intelligence

Research Optimus observes, analyzes and reports on research and development progress by competitors. We use technology scouting and published technological reports to establish new developments and trends.

Environment Scanning

ROP constantly scans the competitive environment for new developments. We provide specific ad hoc notifications, newsletters and periodic updates that notify you about new regulations, alliances, market entry barriers, technologies, subsidies, services, products and suppliers.

M&A Support

Research Optimus can support merger and acquisition activities before, during and after transactions. We provide case studies, peer group analysis, financial analysis, scenario analysis and strategic maneuvers.

Media Screening

ROP screens published media sources that provide a wealth of public data to help in the assessment of competitors. We evaluate marketing campaigns, lobbying activities, job openings, advertisements, product offerings, research publications, press releases and financial reports.

Risk Monitoring

Research Optimus identifies potential threats to each client company's business operations and assets. This acts as an ongoing form of due diligence and allows risk to be managed and controlled.

Satisfaction Surveys

ROP develops more detailed information about customer satisfaction with both qualitative and quantitative research surveys. This facilitates comparing internal customer satisfaction with that of competitors.

Human Resources Analysis

Research Optimus takes a close look at your own workforce in comparison to competitive human resources. We include HR policies, compensation packages and observations by leading industry experts.

Social Media Analysis

ROP analyzes social media channels employed by competitors. We provide statistics and evaluate consumer trends regarding major sites such as LinkedIn, Facebook, Twitter and YouTube.

Counter Competitive Strategies

Research Optimus can provide detailed strategies to employ versus competitors. Additional options include win/loss analysis and scenario planning.

Competitor Pricing Research

ROP analyzes pricing strategies used by competitors. We assess the effectiveness of discount strategies, analyze trends and develop predictions based upon pricing behavior.

Company Website Analysis

ROP facilitates validating product ideas at different time frames during the development cycle. We use quantitative and qualitative feedback to identify criteria such as most-wanted product features.

Supplier Analysis

Research Optimus tracks the performance of suppliers. Our team analyzes your competitors' supplier networks to reveal both threats and opportunities.

Competitor Intelligence Research and Analysis — The Research Optimus Benefits

Why should you select Research Optimus as your competitive intelligence research partner? Here are five major benefits:

  • Research Optimus is experienced in working with CXOs

    If time is money, this is especially true where competitors are concerned. Working with ROP gives you the ability to get competitive data more quickly.

  • Has foreign language experts that can help you handle competitive challenges in multiple cultures and languages

    The ROP team can communicate in multiple foreign languages. This allows us to analyze pricing information and human resource issues that aren't always spelled out in English.

  • Employs strict compliance guidelines and non-disclosure agreements to protect clients at all times

    ROP always "has your back" with their dedication to protecting your confidential information and intellectual property. The Research Optimus team is experienced in addressing specialized confidentiality requirements for large multinational conglomerates as well as small start-ups.

  • Global company that has expertise and networks in both emerging and developed countries

    ROP has ability to work throughout the world via an existing global network and our team of industry specialists. Whether you have concerns about your workforce or new technological developments, we can help you keep your competitive edge.

  • Has an experienced and trusted team that can "do it all"

    ROP can evaluate customer satisfaction, monitor competitors, screen media sources, assess competitive risks and analyze social media channels so that you can quickly adjust your competitive strategies. The Research Optimus team is also skilled at handling a wide variety of additional business needs such as data mining and data management.

  • Competitor analysis for small businesses as well as large corporates

    Research Optimus handles competitor analysis project of all sizes and assists both small businesses as well as large organizations in reaping the benefits.

Protecting and Improving Your Bottom Line

How you deal with competitive pressures on a daily basis can make all the difference in shaping what your bottom line looks like next year and five years from now. Research Optimus can provide a timely and cost-effective approach to competitive intelligence research and analysis.

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Testimonials

  • Senior Vice President Automotive & Transportation Industry

    We achieved substantial cost and time savings on several difficult projects. The services provided by Research Optimus was prompt attention to our requests and attention to details were excellent

  • Lynn Kowalczyk

    After carefully reviewing the documents you provided, we are suitably impressed with the meticulous details and extracted data which is truly high-quality

  • Leading STM Publisher

    Even though most of our communication was done via email, it was extremely easy to work with Research Optimus. Superbly quick turnaround time which was quicker than needed. They were there when I needed them!

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